Top 6 ways of low budget marketing for small businesses

Small businesses are mainly driven by the sales of their product or service. They aspire to target an audience and provide them with solutions to problems, which the audience might not find anywhere else. One of the smartest ways a small business owner can do this is to have a strategic marketing plan. Small business solutions lie in effective marketing that clearly outlines the idea of reaching out to potential customers.

You do not really have to spend huge amounts on your marketing campaigns. There are plenty of low budget targets that can prove out to be effective. Here is a list of few of them.

1. Invest in publishing great content

In today's content-driven era, it is better if you could generate interesting content yourself. Even if writing is not your strong point, get in touch with experts for quality content. The content is what connects with your audience. Work towards generating content to which people can actually connect and thus invest in your products or services. 

2. Look out for generating innovative marketing strategies

There might be a number of vendors providing the same service as yours. Why will people prefer you over them? Get creative and quirky with your marketing skills. Offer seasonal sale, discounts, and lucrative deals so that you attract potential customers. Let's say if you run an ice-cream business, come up with new flavors exclusively on festivals or special events to make yourself stand out of the crowd. 

3. Take your business online 

Taking your business online and getting a website built is always effective in reaching a larger audience. SSA Consulting can help you build your website in the most effective manner. Support your website with SEO to ensure you rank on the top result of Google. Let SSA Consulting help you with that as well. Get Ad promo credits for additional profit on your website. 

4. Pay attention to the social media connectivity

Making your presence felt on the social media is an effective way to get closer to your targeted audience. Social media can be a powerful tool if used strategically. If your business is image-oriented, rule over the Instagram and let the hashtags work wonders for your business. Make a business account on Facebook, Twitter, Google+ and Pinterest so that people can review your services and products as well as reach out to you easily. 

5. Incline towards infographics

Infographics are insanely powerful marketing tools. Besides being a visual eye-candy, they are very easy to digest and are shared by people quite often. Hire a designer to give new life to your old data in the most beautiful and creative representation manner. 

6. Have a section for customer feedback 

Welcome customer feedback and revert to the feedback in a considerable time to make your customers feel involved with your brand. Let them feel their suggestions are looked after and their complaints are rectified in no time. 

Marketing is something that is mostly overlooked. Now that you know low budget marketing strategies, you can turn your business game upside down. Get in touch with SSA consulting for more such strategies and services for small business solutions. 

Visit us at http://www.ssaconsultingllc.com.

In Case, You missed my previous post than read it here  - SSL and Security solutions

Top 5 ways you can ensure security of your website

There has been a great advancement in tools and services in the web development space. It is because of this scenario that having an online presence is no more a difficult task. But one thing that is not paid much attention to is the security of the website. The importance of understanding the SSL and Security solutions for your website needs to be known. When you make your website live, it is like unlocking the door to the premises of your office. These doors need to be opened in a safe manner. Electronic thieves are invisible and fast. Preventing your website from theft is as important as building up a website. 

Here are a few ways by which you can ensure the safety of your website.

1. Understand the value of keeping software updated

There are update notifications, which you might ignore most of the times. Ensure that you run these updates in a timely manner to have the latest version of software supporting your site. In case your website uses third party plugins, keep track of their updates as well. Do not look out for additional feature with each update. Even the simplest update will fix a number of bugs that existed. 

2. Add layers of security to your website

Installing anti-virus software on your desktop would be the first line of defense against the hackers. This firewall is designed to filter the incoming traffic and rule out malicious requests. Having just one layer of security might not be enough. Moving to cloud technologies or adding additional encryptions might help to keep your data secure. Cloud based web application firewalls are highly effective in this context.

3. Make the transition from HTTP to HTTPS

Hyper Text Transfer Protocol Secure is truly reliable to transfer sensitive information between a website and a web server. By making this transition, all you are actually doing is adding an encryption layer of TLS and SSL to your HTTP website. Moving to HTTPS will also benefit your Google search rankings simultaneously. 

4. Parameterized queries should be used more often

Most of the websites fall victim to the SQL query formats. If your website has a web form or a URL parameter that is used to allow outside users to supply information, someone can enter a code into them and hack your database. Your database is the place where all the sensitive credentials like credit card numbers and contact information reside. It is your duty to protect the information of your clients. Making use queries with a number of parameters can prevent hackers to mess up with them.

5. Keep your password strength strong

You might have always heard of making your password unique and strong. As a matter of fact, the most common #1 password is still 123456. You can do a lot better than that! Use a perfect blend of special characters, numbers, and letters to make the best password. And also, do not forget it later! 

For more such valuable information related to website development and security, get in touch with SSA Consulting Group. We provide the most reliable SSL and Security solutions for your website. 

Visit us at http://www.ssaconsultingllc.com

In Case, You missed my previous post than read it here  - WordPress Web Designing Services

6 Awesome Reasons you need to use WordPress for your Website

According to a study, WordPress is a part of nearly 27% of all the websites and is no doubt the most loved and popular content management system. Loaded with features, speed, and performance, it has always been the first choice among many people who are planning to start their business website. 

SSA Consulting LLC brings to you 6 awesome reasons as to why you should use WordPress for your website. They offer the best WordPress Web Designing Services at affordable prices. 

1) It is available for free

Whether you are a blogger or just starting a brand new business website, you will be happy to know that WordPress is 100% free. There are no hidden charges even if your website gains a lot of popularity. The fact that free things are not good does not hold true in the case of WordPress.

2) Flexibility

It can be used for any purpose. Whether you are starting a fashion blog or you are opening an e-commerce website, WordPress has so many features and extensions that it can be used for a variety of websites and blogs. You can play with your imagination the way you want with WordPress. Use it to add widgets for advertising, forms, buttons, images and much more.

3) Safe and Secure

The security of its users is a serious business for WordPress. It makes new security updates every day to keep your data safe and secure. It is not easy for hackers to crash through WordPress database.

4) Mobile Friendly

Almost everyone these days use their smartphone to browse the internet. You need not worry as WordPress is mobile friendly. It has many responsive themes that work perfectly on all devices.

5) Customizable 

WordPress offers an array of plugins and themes with the click of a button. You can easily and quickly customize your website. If you need to add a contact form to provide your contact details on the website, you will be flooded with a variety of plugins to select from.

6) WordPress Support

You can find a lot of forums, blog posts and articles written by the web developers of WordPress. So even if you face any tiny problem, you will always have access to the solutions and guidance easily.

To make the most of WordPress and its features, get your business website developed from professional WordPress web design services. SSA Consulting Group, LLC provides website development, application development, Email and social media marketing and many other exceptional services. 

Visit the website http://www.ssaconsultingllc.com for more information.

In Case, You missed my previous post than read it here  - Website Builder For Small Business

5 TOP WAYS TO GROW AND FLOURISH YOUR SMALL BUSINESS

When you first started your business, you would have done a lot of research on the market and conducted surveys to know about the needs and expectations of the customers. You may have asked for advice from friends and family, read various business books and magazines. Now that you have taken the first step and started the business, you may be wondering about how to expand it and increase the customer base. What should be your next step towards the growth of your business?

Read on to know how you can expand your business beyond its status quo.

1. Create a Website

Even if you have just started and are a small business, you need to have a website for potential customers to know more about your products and services. If you set up an E-commerce website then you will be able to sell your products around the globe. Get your business website professionally designed from SSA Consulting who are popular website builder for small business, mid-size and even large businesses.

2. Offer your business as a Franchise

Franchising your business can help it grow rapidly. You can get a long-term motivated management without even having to hire any because the owner of the franchise will be the manager. The supervision of the franchise is easy because you will not be the one responsible for the day-to-day issues.

3. Be part of an Alliance

Getting to know businesses that offer similar products and services can be a great way to expand. This can help you increase the sales and introduce your products to new customers.

4. Keep your current customers satisfied

Customer retention should be your top-most priority always. Take feedback during pre and post sale process. You can gather valuable reviews about your product or service through various online social media platforms. These suggestions can help you improve your business tremendously.

5. Focus on your core products and service

The most common mistake that people make while growing their business is losing focus on their core product and service. Remember, Google offers a plethora of products and services but it is still known for its core product – search engine.

If you wish to grow your business then visit SSA Consulting for website builder for small business services. They create interactive and professional websites and also provide website maintenance services.

Visit the website http://www.ssaconsultingllc.com for more details.

In Case, You missed my previous post than read it here Thanks..! 

5 features you can add to your business mobile application for the best results

Running a business successfully comes with a need to reach out to the most appropriate clients in the best ways possible. Until you reach out your services to the masses, your business goes unrecognised. Something, which is a very common possession these days, is a mobile phone. Getting your business into someone's mobile phone via a mobile application has always proven out to be an effective way to boost your sales.

SSA Consulting Group is one of the most looked out App Development agencies in Canada. Our team of experts design mobile applications for your business as per your requirements. Continue reading to find out the various features that you can include in your mobile application to boost your business.

Attract the clients by offering a number of incentives

Today where there are so many businesses running for a single service, why would people go for you? A simple answer to this question is by providing lucrative incentives. Allow the user to use your mobile application to add stars/badges/coins in their account so that they can avail discounts on their next purchase.

Provide your clients the facility of 24/7 online support

By being available for your clients whenever they want to reach out to you, you tend to develop a trust factor with your customers. Provide a facility for a quick chat or drop a text/review/feedback on your mobile application to get them a feeling of being connected with your brand.

Give special discounts for app users

Keep a certain section of products and services bound for the use by only those users who have downloaded the mobile application. Not only will that increase the number of downloads and thus the profits, but also it will benefit the users to avail better discounts.

Add additional measures of security for integration social accounts

If your mobile application has a payment gateway or allows the user to sync his personal accounts like email or Facebook with the application, give your clients the guarantee that their credentials are safe on your application.

Use a user-friendly GUI and provide offline accessibility

Do not make an application, which is too complex for the user to handle. You can also add a feature for using your app offline.

If your business does not have a mobile application yet, it’s time you get one designed by SSA Consulting Group, the best App developers in Canada, to build a better customer relationship.


In Case, You missed my previous post than read it here - E-commerce payment gateway

WHY ONLY A PROFESSIONAL WEB DESIGNING COMPANY CAN DO JUSTICE TO AN E-COMMERCE WEBSITE

Any business that wishes to grow and expand its customer base in the online market needs to have a professional e-commerce website. Adding e-commerce to your business can give you a great competitive edge. Businesses that do not have a professionally designed E-commerce website might end up losing their potential customers.

The following reasons will help you figure out why you need to hire a professional website designing company to design an E-commerce website for your business.

Customized Design: Design that appeal is an essential factor in the website. There are many dynamics associated with it that only a professional can understand. In addition, when you hire a professional team, they ask you about your requirements and expectations and incorporate into the layout of the design. 

Payment Gateway: If you wish to sell your products online then you will need an online E-commerce payment gateway. It is a boon for the merchants and buyers online. Along with its speed and convenience, it also protects the sensitive information like credit and debit cards numbers. You’ll also have a wide customer base because people across the globe can make payments.  

No E-commerce website can survive without an efficient 128-bit SSL encrypted payment gateway. Professional web designing companies provide this service.

SEO Services: Google ranks websites according to the content and new updates on it. An expert web designing team will help your website get the top search engine rankings. If your website does not have a web presence then the potential customers can never find you.

Latest Technologies: New technologies are emerging every day. With a professional web designer, you can be assured that the site is being created and updated using the latest trends in the market.

User Interface (UI): UI is the experience that you provide your visitors with. Navigations, headlines, information placement, browsing speed, a lot goes into making a perfect UI. That is something that only a professional can provide for sure. 

A poorly constructed and managed E-commerce website can do more harm than good. That is why for the best website designing, E-commerce payment gateway, content creation and email marketing, visit SSA Consulting Group, LLC. 

Visit the website http://www.ssaconsultingllc.com to know more.

In Case, You missed my previous post than read it here - Web Development and Design Company

5 ESSENTIALS FOR STARTING A NEW BUSINESS WEBSITE

A website is a necessity for small businesses, fresh new start-ups and even established companies. It is a platform through which the customers can have more insight into your products and services. It is just like an extension to your business card. So, are you soon starting a business website, but don’t know how to get started? Then here is a compilation of some tips and tricks to create a great website for your new venture.

Have a clear Purpose

The first and the foremost step is to decide about the purpose of your website.

• Some websites, for instance, provide information about their products and services for the clients to see.
• Post useful content that will be beneficial for your clients and potential clients. 
• Have a social media strategy  in which you can start up by posting blogs to attract new customers 
• Sell products and services online. 

This crucial first step will provide you with a clear goal and you will know how to proceed.

Hire a professional website designing company

Small businesses might wish to save up on the costs of hiring a professional Web development and design company. But the truth is that the customers want a user-friendly and professionally designed website. They use the latest software and put their skills to use for building an attractive design.

Select a Reliable Host

There are plenty of hosting platforms available. This will depend on the number of visitors and the speed. You should also check whether the chosen host provides automatic installation of the content management software.

Have a Page Hierarchy

The basic page hierarchy includes a home page, about page and a contact page. Or you would want to use separate pages for different service and the main page should provide an overview.

Information should be short and crisp

The written content of the website should never be lengthy. The important details should be clearly visible on the website and should be presented in bold and highlighted format so visitors can easily browse through the information.

State clearly what you can do for the customers

This is a common mistake that many websites have. Instead of stating what you do, you should focus on providing information about how you will be helpful for the customers.

If you are looking for a reliable web development and design company then visit SSA Consulting Group, LLC. They provide web designing, domain registration, social media marketing and much more. Visit them now at http://www.ssaconsultingllc.com for more details.